Real estate video Ads are everywhere, from TVs to social media nowadays, but not all are as effective as they claim on paper. Some are too generic, boring, or vague to catch potential buyers’ attention, while others are too pushy, salty, or desperate to inspire trust and confidence. So, real estate advertisement becomes one of the best ways to promote your property on a specific platform or channel, such as a website, social media, or print media.
So, how do you create an ad that stands out from the crowd and converts leads into actual clients? If you want to create engaging real estate video ads, you need to follow some best practices, such as using high-quality footage, adding captions and music, and including a clear call to action. Real estate ads are a form of marketing that aims to promote your properties and services to potential buyers or sellers. Here are four types of real estate video Ads that do just that. These ads use different strategies to showcase the property’s value proposition, the agent’s personality, and the benefits of working with them.
Real Estate Video Ads are of different categories for different purposes and audiences, such as listing videos, testimonial videos, neighborhood videos, or agent introduction videos. If you want to attract more attention and interest to your properties, you need to create creative real estate ads that stand out from the crowd and showcase your value proposition.
This video ad tells a story about the property and its history, creating an emotional connection with the viewer. A real estate video should always be a short and engaging video that showcases your property or your brand in a visual and dynamic way. It also highlights the unique features and charm of the house, making it more memorable and appealing. These types of real estate video ads can help you increase your brand awareness, generate more leads, and boost your conversions.
“Welcome to 123 Commercial Street, a historic home with a modern twist. This exotic Indian beauty was built in 1890 by a prominent local noble family and has been lovingly restored and updated by its current owners. You’ll love the original hardwood floors, stained glass windows, ornate fireplaces, a spacious kitchen, a luxurious primary suite, and a cozy sunroom. This home is perfect for entertaining, with a large backyard, a wraparound porch, and a finished basement with a wet bar. Don’t miss the rare opportunity to own a piece of nobility in a prime location like this.”
Let’s take an example of a Real Estate Commercial Ad Campaign by L&T.
These types of ads work well because:
- They are more engaging than traditional ads. People are naturally drawn to stories, and these ads are more likely to capture and hold their attention. Stories are more relatable and immersive than traditional ads, which often appear salesy and one-sided.
- They are more memorable. People are more likely to remember stories than facts and figures. This is because stories are processed by the brain differently than factual information. When we hear a story, our brain creates a mental model of the events, which helps us remember them better.
- They are more persuasive. Stories can be used to persuade people to take action. This is because stories create a fundamental emotional connection with the viewer, making them more likely to be influenced by the ad’s message.
- They are more effective at building relationships with customers. Stories can be used to build customer relationships by showing them that you understand their needs and wants. Customers who feel like you know them are more likely to do business with you.
The Problem Solver
This video ad identifies buyers’ common problems and offers a solution. It also uses specific numbers and facts to back up its claims and show credibility. It includes a clear call to action (CTA) that asks the viewer to take the next big step.
“Are you tired of paying exorbitantly high rents? Tired of throwing away your money every month? Are you worried you’re incapable of buying your dream home? Think again! You can buy this beautiful 3-bedroom, 2-bathroom condo for only $1,500 monthly with no down payment required. That’s less than what you pay for rent! Plus, you’ll enjoy low maintenance fees, a great community, and a convenient location close to schools, shops, and transit. Don’t wait any longer – contact us today and see how easy it is to become a homeowner.”
Now, let’s take an example of a Real Estate Commercial Ad Campaign by Unitech.
These types of ads also work well because:
- They address a real need that potential buyers have. When you identify a common problem that home buyers face, you’re showing that you understand their pain points and that you’re someone who can help them solve their problems. This makes potential buyers more likely to trust your company.
- They show that you understand the challenges that buyers face. When you talk about buyers’ challenges, you indicate that you’ve been in the industry for a long time and know what it takes to overcome them. This makes potential buyers feel like you’re someone who can relate to them and that you’re someone who can help them succeed.
- They offer a solution that can help buyers overcome those challenges. When you provide a solution for the problems that buyers face, you’re showing that you’re not just someone who understands their pain points but also someone who has a plan to help them solve their problems. This makes potential buyers more likely to want to work with your company.
- They make buyers feel like they can trust you. When you address the problems that buyers face, show that you understand them, and offer a solution, you’re building trust with potential buyers. This automatically makes them more likely to want to work with your company.
This video ad showcases the agent’s expertise and knowledge in the local market and niche. It uses social proof and testimonials to demonstrate its success and reputation. It emphasizes its value proposition and what it can do for its clients. Also, check out our dedicated blog on Real Estate Marketing by clicking here.
“If you’re looking for a waterfront property in Jagannath Puri, you need an agent who knows the area inside and out. That’s me – Lokenath Shinde, the waterfront specialist. I’ve been helping buyers and sellers in Puri Beach for over ten years, and I have access to exclusive listings that you won’t find anywhere else. Whether you’re looking for a luxury penthouse, a cozy condo, or a charming bungalow, I can help you find your dream home by the sea. But don’t take my word for it – here’s what some of my happy clients have to say (insert testimonials). Ready to make your move? Call me today, and let’s get started.”
To exemplify this, we need to look at the Kitchener Real Estate Ad by Peter Kostecki.
These types of ads work for prospects that are beginners at home buying because:
- They showcase the agent’s expertise and knowledge. You build trust and credibility by showing potential buyers you’re an expert in the local market. This sense of professionalism makes them more likely to want to work with your company.
- They emphasize the utility of the home and the surrounding areas more than bells and whistles. When you focus more on the essential features, you’re showing potential buyers that you’re a company that can be trusted. This makes the prospects more likely to buy from your company than your competitor. When you clearly explain what you can do for potential buyers, you’re making it easy for them to see the value in your services.
This video ad intends to provide information and tips to help home buyers make informed decisions. It positions the agent as a trusted video advisor and resource who can guide them through the process. It creates urgency and scarcity by implying limited time or availability.
“Buying a home is one of the most significant decisions you’ll ever make, but it doesn’t have to be stressful. Here are some tips that have been proven repeatedly to help you prepare for your next home purchase: (insert ends). Buying a home requires you to consider many things, and these are only some. Many more factors can affect your experience and outcome. That’s why you need an experienced and professional agent to help you navigate the market and negotiate the best deal. That’s where I come in – Keshab Das, your local real estate expert. I have helped hundreds of buyers like you find their perfect home in this competitive market. But hurry – inventory and demand are low, so take advantage of this chance to buy your dream home before it’s gone. Contact me today, and let’s get started.”
To fully understand this principle, you need to look at the real estate advert created by Play House Africa for ATCO.
These types of ads work for prospects that are in the process of buying a home for a long time because:
- They provide precious information and tips. When you provide potential buyers with valuable information and advice, you show that you’re knowledgeable and care about their success. This makes them very likely to want to use your services.
- They position the agent as a trusted advisor. You build trust with potential buyers by placing yourself as a valuable resource and aiding prospects in troubled times. Place clear information about the property immediately to prevent being too salty.
A great real estate video ad is one that stands out from the crowd and effectively captures the attention of potential buyers. It should have high-quality footage, engaging storytelling, clear messaging, and a compelling call to action. Additionally, it should showcase the unique features and value proposition of the property or agent and create an emotional connection with the viewers.
There are several types of real estate video ads, including:
The Storyteller: These ads tell a story about the property, creating an emotional connection with viewers.
The Problem Solver: These ads identify common buyer problems and offer solutions backed by specific numbers and facts.
The Expert: These ads showcase the agent’s expertise and knowledge in the local market, using social proof and testimonials.
The Educator: These ads provide information and tips to help buyers make informed decisions, positioning the agent as a trusted advisor.
To create engaging real estate video ads, consider following these best practices:
A. Use high-quality footage and professional editing.
B. Incorporate captions, music, and graphics to enhance the visual appeal.
C. Tell a compelling story or address common buyer problems.
D. Show the unique features and benefits of the property or agent.
E. Include a clear call to action to prompt viewers to take the next step.
F. Optimize the video for different platforms and channels.
G. Consider using humor, emotion, or a unique perspective to capture attention.
Storytelling ads are effective in real estate marketing because they engage viewers on an emotional level and make the ad more relatable and memorable. Stories have a unique ability to capture attention and create a connection with the audience. By weaving a narrative around the property or the agent, storytelling ads can showcase its unique features, create a sense of authenticity, and influence viewers to take action.
Real estate video ads can help build relationships with customers by showcasing the agent’s expertise, understanding of their needs, and providing valuable information. By addressing common buyer problems and offering solutions, real estate video ads demonstrate that the agent is knowledgeable and can be trusted. The emotional connection created through storytelling ads also helps in building rapport and establishing a sense of trust and reliability with potential clients, increasing the likelihood of them choosing to work with the agent.
Creating effective ads requires carefully balancing creativity, strategy, and authenticity. Here we gave you actual Real Estate Ad Examples are samples of successful real estate ads that you can use as inspiration or reference for your own campaigns. Effective Real Estate Video Ads are important so that you achieve your goals and objectives, such as increasing awareness, generating leads, or driving conversions. And these are unique real estate marketing ideas that are quite innovative and original.
By choosing the right type of video ad that matches your goals and audience and crafting a compelling message that resonates with their needs and desires, you can increase your chances of converting leads into clients and growing your business. You can also use various platforms and tools to create and distribute your real estate video ads, such as YouTube, Facebook, Instagram, or other online video platforms.
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